Bobbie is the only mom-founded and-led infant formula company in the US.
Brand Designer | 2024 - presentAs a Brand Designer at Bobbie, I collaborate closely with the Creative Director and Art Lead to craft thoughtful packaging, printed materials, and high-impact brand campaigns that embody Bobbie’s mission to support all feeding journeys.
2024 - PresentAs Brand Designer at Bobbie, I specialize in translating strategy into elevated, cohesive visual experiences with speed and precision.
In my role I collaborate closely with the Creative Director and Art Lead to shape the visual expression of Bobbie across print, digital, and campaign platforms. From social assets to national-scale activations, I create refined, consistent design systems that resonate across every customer touchpoint.
I’ve led key initiatives that elevate Bobbie’s presence in culture, including the strategic design and execution of the Bobbie x NWSL partnership—an impactful collaboration celebrating and supporting parent-athletes on a national stage. Whether developing brand campaigns, preparing production-ready files, or ensuring flawless execution across print and packaging, I bring both creative vision and technical rigor to every phase of the design process.
Bobbie x National Women’s Soccer LeagueSoccer moms, we're in a league all our own
For the Bobbie and NWSL brand partnership, I led the design to create a compelling visual experience that celebrates how all moms are soccer moms—whether feeding a baby, managing a van full of kids, or presenting to investors. This campaign highlights the strength and versatility of moms, positioning Bobbie as the official infant feeding partner of the National Women's Soccer League.
