Empowering Entrepreneurs with IFundWomen

Senior Graphic Designer

During my tenure as Senior Graphic Designer at IFundWomen, I played a pivotal role in leading creative initiatives and upholding the brand identity across various platforms. IFundWomen provides a platform for women entrepreneurs to access funding and support for their businesses, empowering them to achieve their business goals.

IFundWomen is the go-to marketplace for women-owned businesses and the people that want to support them.

Overview

I crafted performance driven assets like paid ads and organic social graphics, ensuring they aligned with campaign goals and brand guidelines. Through A/B testing and feedback analysis, I iteratively improved designs for optimal performance. Additionally, I managed project workflows efficiently, meeting deadlines and communicating effectively. Overall, I played a vital role in enhancing brand visibility, engagement, and driving business growth through compelling visual storytelling.

Role

Senior Graphic Designer · 22
Graphic Designer · 21-22

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Approach

I focused on scalable designs for brand campaigns and visual identities for partnerships with industry leaders like Visa and Squarespace. Managing project logistics, I streamlined creative processes and also coached entrepreneurs on website and design strategies.

Impact

Through strategic design and collaboration, IFundWomen empowers female entrepreneurs to make a meaningful impact. My contributions strengthened brand identity and provided invaluable support to aspiring business owners, fostering a community of innovation and empowerment.

  • Gabriella is a constant. When all other things waver, she remains patient and consistent. The team appreciates that they know how to collaborate with her and can expect excellent work in return. Her professionalism has garnered herself high respect and trust.

    Shakivla Todd
    Social Media Lead at Bobbie | Formerly Content Marketing Director at IFundWomen

  • The work Gabs has delivered across brand programs has been beautiful, consistent, and thorough. I can trust that she will proofread and edit to ensure accuracy, she has the confidence to question something that doesn't look right, and I love that she never misses a deadline. I could not ask for a better partner!

    Dana Nares
    Strategic Partnerships Program Manager at IFundWomen

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